A Tale of Two Slings: Peak Design and Amazon Basics

  Views 4,577,918

Peak Design

Month ago

First thing first: get your own googley-eye glasses for ridiculing unscrupulous business practices in 2 days or less with Amazon Prime: www.amazon.com/dp/B08K46DVM6/ref=cm_sw_r_cp_api_glt_fabc_XAQDY3W30FEKG8GTS2MS
Amazon is one of Peak Design's biggest partners. We've been selling Peak Design products on Amazon for years, and we work closely with Amazon to remove counterfeit and copycat products from their marketplace. Hence, we were astonished when we found out Amazon had copied one of our bestselling bags. They call it the "Everyday Sling," which, funny enough, is exactly what we call our product.
Amazon is a revolutionary service that we use and benefit from heavily. Also, Peak Design is not the first brand to see their products copied by an Amazon in-house brand. If we were really serious people, we might get on our soapbox and pontificate about the pitfalls of capitalism. But we're not really serious people. So we got some googley-eye glasses (thanks Amazon Prime!) and made this video instead.
It's our goal to make the best things. If we tried to make the cheapest things, we wouldn't be us. Amazon reminded us of that. We appreciate the pep talk, Amazon.
Know what we really appreciate? Our customers. Thank you for supporting intense, obsessive design that focuses on novel solutions to real problems. Thank you for supporting design practices that account for a product's lifecycle, and it's external impact on people and the planet.
And if you want to know why Amazon just couldn't resist copying the Peak Design Everyday Sling, check it out for yourself: www.peakdesign.com/collections/everyday-bags/products/everyday-sling?variant=29742302068780

Sue Woodville
Sue Woodville 3 days ago
Shame on Amazon!
Uwe Trenkner
Uwe Trenkner 4 days ago
your promotion seems so successful that the amazon camera bag is out of stock. :-) And just Peak Design products if I am searching for "everyday sling" at amazon. Please tell me that this video isn't the only measure you took to defend your brand. I can't imagine that amazon becomes impressed by a viral YT video.
Cecile O
Cecile O 5 days ago
Brilliant reaction to a bully!
Chris Mahren
Chris Mahren 6 days ago
i'm not a dentist, but i don't care for basic... that’s ‘basically' like protecting a 1200$ iphone with a baby-sock. so i trust my gear, dont matter if it’s edc or camera and glass, with adequate bags and protection. plus i like the 'green' idea you guys consequently follow. btw: i got the 10l v1 and all of the v2 slings... and then some 🤷🏻‍♂️ cheers guys, happy easter from GER 🤙🏻🍻
DONNELL DUCK 6 days ago
Janos Kehl
Janos Kehl 6 days ago
Love this! ❤️ Company principles before everything else! Perfect!
Wouter Visser
Wouter Visser 6 days ago
Hahaha if I would ever be in need of a camera bag, @peakdesign would be my go to choice. Nicely done and keep it up
kits VA
kits VA 7 days ago
I thought only Korean & Chinese companies steal. Jeff B is worse, I guess. Never buying anything Amazon Basics again. What a shame stealing someone hard Research!
KsiNixNie 7 days ago
A couple of years ago I cancelled my Amazon account because of how they bullied workers in a distribution center in Spain. One of the best decisions of my life. The company needs to be chopped up before it's too late. Monopolies are evil, and Amazon is one of the worst
Guido Scharmer-Choi
Guido Scharmer-Choi 7 days ago
Cruxo 7 days ago
Thanks for this. Just bought the Amazon one and saved myself a ton of money :) Gotta love economies of scale.
R S 8 days ago
It's a bag. What did they think was going to happen? If not Amazon, other competitors would have done it for less. Blaming Amazon, is ignoring the effects of globalization and the benefits of investing in proprietary and patented ideas.
Doug MacMillan
Doug MacMillan 9 days ago
Just posted this review on Amazon: Amazon should be ashamed. They stole the design of another company and make a bag with cheap parts probably assembled by child labor in China. I've had the original version of the Peak Design for years and it is a great bag. The new designs are even better. Support an American company who have fairly paid American workers and get an excellent bag in the bargain.
Eric Berg
Eric Berg 10 days ago
A basic should be ''basic" products, not knockoffs . I need basic, chargers, speakers, outdoor lights, the more mfg here in the US the stronger the A basic brand Could become. but.. peeps don't listen or care about the long term...
Ben Tuinstra
Ben Tuinstra 11 days ago
Thanks for helping me make up my mind. I've had my eye on the Amazon sling for a while 🙈
DrVinylBcn 12 days ago
Mayestic !!
Dario Torres
Dario Torres 14 days ago
Genius, chingones mis respetos, I Will look for something from your store, Best!
rob p.
rob p. 15 days ago
lol oh you guys invented the sling bag? hhaa
Mel L
Mel L 16 days ago
Ha! Amazon just renamed their knockoff back to "Amazon Basics Camera Bag." They really put zero effort into their products.
Toby Mitchell
Toby Mitchell 16 days ago
Outstanding. Well done PD.
NVM Skullworks
NVM Skullworks 17 days ago
duc nh
duc nh 18 days ago
I have been using Amazon Basic for years. Now I'm switching to Peak Design
Peak Design
Peak Design 15 days ago
DavidLiu 18 days ago
Tangentially related news March 22: President Joe Biden announced his intent to nominate Lina Khan for Commissioner of the Federal Trade Commission. Lina Khan wrote "Amazon Antitrust Paradox" when she was a law student is now a Columbia Law professor. One of her concerns re Amazon in that paper is exactly this type of behavior. She helped Congress prepared the deep probe of all the big tech last year. Hope she gets appointed.
DM with Karl
DM with Karl 18 days ago
This is brilliant
Ali_ReBORN 18 days ago
Shame on u Amazon! PD you guys have my business for life, keep innovating brothers!
Timothy J. Holloway
Timothy J. Holloway 18 days ago
Well done, Peak Design. Fair and adept criticism while humanly advertising the superiority and conscientiousness of your product. Excellent.
mcfortner911 18 days ago
0:30 "^C + ^V = $$$" Amazon Basics in a nutshell. Love it!
AllahDoesNotExist 18 days ago
thx I just ordered 2 from Amazon Basics
Peak Design
Peak Design 15 days ago
We are never going to financially recover from this
type1wild 19 days ago
Just bought the Peak Design Everyday Backpack 20L and it's easily the best backpack I've ever owned. Thanks for creating incredible, sustainable products, and for making me laugh to boot. Cheers fellas.
Jason Stropko Glass
Jason Stropko Glass 19 days ago
Shitty that they stole your design! Great video though!
Lizard King
Lizard King 19 days ago
I love the high-on-coke constant sniffing XD
Peter Dering
Peter Dering 16 days ago
And I love viewers who pick up on this. It’s all in the details.
Bill Rosmus
Bill Rosmus 19 days ago
Amazon makes a courier bag knock off that a metric tonne of other bag makers have also made before. Oh dear. I have one of these peak design bags. They're OK, but seriously overpriced.
EgonSorensen 19 days ago
I really don't know to thumbs up or down this video.... It shouldn't have been made in the first place and put on USposts...
Hitesh Gwalani
Hitesh Gwalani 12 days ago
@EgonSorensen who are you do decide what anyone should put on youtube there is SKIP for a reason so do not decide for others.
EgonSorensen 12 days ago
@Hitesh Gwalani Thumbs up a criminal activity - not my style.
Hitesh Gwalani
Hitesh Gwalani 12 days ago
So you mean the CRIMINAL should never be punished & nobody should inform society what they are doing. it took you a reply from them to get a THUMBS UP how pathetic.
EgonSorensen 15 days ago
​@Peak Design Thank you for replying! I remained neutral prior to this, but I will give it a thumbs-up now 👌
Peak Design
Peak Design 15 days ago
Whichever you choose, we just wanted you to know that we support your decision 100%.
Victoria Ward
Victoria Ward 19 days ago
Peak Design - you are my new marketing heros.
TimS MyITCrew
TimS MyITCrew 19 days ago
Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Amazon can't be doing the same shit as the entire country of China.
Alexander Morano
Alexander Morano 19 days ago
so you are pissed cause someone took your MR PACMAN game and made it into MRS PACMAN? Congrats on realizing the world is bigger than you.
fishheadbreakroom 19 days ago
bezos disliked this vid 296 times
Reid Oda
Reid Oda 19 days ago
I don’t need this bag but now I’m going to buy it.
bogmasher 19 days ago
circedge 20 days ago
yeah ok. climate neutral, by what fantasy metric?
Владислав Плахтій
Владислав Плахтій 20 days ago
Great job!!
tracerit 21 day ago
Any plans to give Amazon Basics Everyday Sling owners a discount to switch to the Peak original? $150 vs $35 is a huge difference.
Peak Design
Peak Design 15 days ago
The Lion
The Lion 22 days ago
I have your bag and the quality is outstanding! ⭐ Fu🤬 amazon!
bran diaz
bran diaz 23 days ago
Just bought my PD sling cause of this add. Anything for the culture
Giovanni Reyes
Giovanni Reyes 24 days ago
Wanted to do more research on the product and came up with this video... thats good enough for me. I guess I'm a PD customer
Claud Glodeanu
Claud Glodeanu 24 days ago
Wait until you use PD's travel tripod 🤤🤤 most good looking tripod and easy to use
Gabriel Shepard
Gabriel Shepard 24 days ago
Captyvate 25 days ago
This is fucking incredible 😂
Tania B. Silva M.
Tania B. Silva M. 26 days ago
I live in Mexico and I’ve been getting my PD products directly from their website, it’s a much better experience. This is upsetting because Amazon will sell more even though they stole the design... Amazon just continues to be a big disappointment.
Pop Box
Pop Box 26 days ago
I support and love your products...
Francisco Seixas
Francisco Seixas 26 days ago
Great work guys. Congrats
Peter Fauland
Peter Fauland 26 days ago
This is such a genius way to respond. A big shout out to my friends in San Francisco. You guys rock. And the (near) future will show how wise your idea with this video was :-)
Ken Fu
Ken Fu 27 days ago
Shame on amazon and other copycats companies
Cypeq 27 days ago
They guy who made first t-shit has to be so furious no credit.
Jeff Furlong
Jeff Furlong 27 days ago
Brilliant for calling Amazon out 👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍
JimmyGarrison'sChin 27 days ago
0:44 That fucking sniff after "Let's do plastic" gets me everytime. lol
Peter Dering
Peter Dering 24 days ago
@JimmyGarrison'sChin what can I say @jimmygarrison'schin (what a name, btw...is this in reference to the bassist? so curious)...the best comments rise to the top. I love that you're a bellroy man yourself. Funny enough...I was just talking to Andy Fallshaw, the Bellroy founder, for about an hour last night. turns out a lot of the same topics rev us up, which at first blush seems serendipitous, but on closer inspection is maybe pretty predictable. Anyhow...he and I are doing a panel at a thing called See.Change sessions next Thursday, so we were having a little prep call. Thought I'd mention it simply because I saw your reply almost immediately after yammering with the dude for an hour. What are the odds. anyhow, super happy this little pot-shot at the trillionaire's club could bring us together. thanks for the support!
JimmyGarrison'sChin 24 days ago
@Peter Dering Woah! Hi Peter. I just looked you up, color me amazed that you found my comment. The sniff really makes it; I've incorporated them in my casual talking style as a subtle cue that I am totally joking, only the cats that know me real well pick up on it. Here it really delivers the aloofness, perfect for "the boss" character. He knows no one is going to pick up on those plastic clips and floppy separators, he can just taste the profits already. Its goddamn perfect. Between this hilarious video sticking it to the man, your actual reply to me out of nowhere, and the legit business practices B-corps like yours adhere to, I hereby will buy one of your proper Everyday Slings for my photographer buddy. I'm sure he'll love it. I'm not a camera guy so I have a Bellroy sling, another ethical company I am willing to shell out the dollars for. Its cats like you all that can change the game. War is over (read: shitty exploitative business practices), if you want it. Thanks for being real out there, we appreciate it.
Peter Dering
Peter Dering 24 days ago
I love that you noticed this. I had just watched that Seinfeld episode where Jerry and Elaine’s accountant is constantly sniffing when he is around them. They think he has a Coke problem, but it turns out he’s just allergic to Jerry’s mohair sweater. During the shoot, I told Joe (the dude who’s playing my boss)… “Give me a sniff after everything you say. I’m really into sniffs right now.”
Alain Bucio
Alain Bucio 28 days ago
**Watches video** **Buys more Peak Design** Thank you guys for always being there for me! ❤️🙏 Quality will always beat out knock offs. As my father says, buy cheap, buy twice!
Morella Továr
Morella Továr 28 days ago
Kamala Nenavath
Kamala Nenavath 29 days ago
Good job
tfunk10258 29 days ago
Why do you continue to sell on Amazon? If you disagree with them, why not stop capitalizing on the volume they provide you
Sylvia Pomazak
Sylvia Pomazak 29 days ago
Fantastic video! Wonderful use of humor!
Jimbo 29 days ago
Still waiting for a everday backpack v3 TT
James McNab
James McNab 29 days ago
Good on you for making the point. Love your stuff. Keep it up.
Dustin Lawrence
Dustin Lawrence Month ago
You guys are amazing and Peak Design makes the BEST PRODUCTS! I'm a long term fan and willingly spend the money!! Peak Design Everyday! Don't pull punches guys, keep on the offensive.
seeni gzty
seeni gzty Month ago
This is without a doubt a top five moment in youtube history
Dennis Brings
Dennis Brings Month ago
What an incredible awesome video with a strong message! Briefly told and very elegeant! Thanks for sharing!
Lee Philo
Lee Philo Month ago
Amazon you need to do the right thing and remove your stolen design... it's bad for your image.
Thomas Sadlowski
Thomas Sadlowski Month ago
In your face - just like Amazon deserves!
seeni gzty
seeni gzty Month ago
I couldn't find the Amazon Basic product to leave a "you stealing a*holes" review. Did those f**kers removed it? :-D
Jake Baudoux Real Estate and Yacht Photography
Jake Baudoux Real Estate and Yacht Photography Month ago
What's crazy is even if PD wanted to take amazon to court over this, the company is just so massive that they would almost certainly lose. It's a sad reality and it makes me furious.
Craig Neville
Craig Neville Month ago
I will now never purchase a Amazon Basic product ever.
California Weed Blog
California Weed Blog Month ago
I love this!
Wade Month ago
Am Basics is the total knock off. Do the small brands respect and pass the word.
vbddfy euuyt
vbddfy euuyt Month ago
Glad that someone is raising awareness to how Amazon knocks off products and sometimes even bans them from the platform to replace them by Amazon basics.
Jay Lau
Jay Lau Month ago
Everyday Sling, but not from Peak Design? Sorry, NO
Ryan @GoodMonday
Ryan @GoodMonday Month ago
I just love you guys :)
HendrikOsula Month ago
My Sling has been with me around the world (literally) for 4 years now and doesn't show a sign of wear! I was even dumb enough to buy a spare one right away if something would happen to my first one. Still staying in my cabinet unused. Probably staying there for upcoming years this way...
vbddfy euuyt
vbddfy euuyt Month ago
guys done?!?
MacGeier. Month ago
there you go - spot on
Wilfredo Rodriguez
Wilfredo Rodriguez Month ago
Amazon's Sling is a 1/3 of the price of PD version, I don g*%e a s&^t about over expensive slings I just ordered 2 Amazon Basic!!! thank you Peak Design I probably never would have found out if it wasn't for this video
Nick Skog
Nick Skog Month ago
Is it free shipping and returns on the basic bag? I will buy it, see how crappy it is, return it and give a review. The Peak Sling is amazing. This is bs!
Peter Ziegler
Peter Ziegler Month ago
For a couple of month I was considering buying a PD Everyday sling. But now I have seen the Amazon one, it’s price compared to the PD, and this Video. You know what @Peak Design? You will get my order today! 😎👍🏽
actualinnovation Month ago
Well done! Seriously stopped what I was doing to watch this ad when it came on because it was so different. I don't even have a need for a bag but now I want this.
Camila Mejia
Camila Mejia Month ago
Absolutely loved you guys stepping up! I have been seeing lots of copy cats from amazon and some people propably dont even know what they buy from amazon
Rolf Hasselbusch
Rolf Hasselbusch Month ago
I couldn't find the Amazon Basic product to leave a "you stealing a*holes" review. Did those f**kers removed it? :-D
L Me
L Me Month ago
You guys are awesome!
John.Jablon Month ago
Great video
Christian Anderl
Christian Anderl Month ago
I always loved your design. Now I love you!
Leo Month ago
.... cleverly done 👍
flocco Month ago
Why didn't peak design get a design patent? Then you wouldn't have to worry about this kind of crap
Drew Nader
Drew Nader Month ago
Thats fucked.
Guy With Camera
Guy With Camera Month ago
The issue is not so simple IMO. Before anyone flames me, please read through. First, the Name copy "everyday sling" totally egregious, Amazon needs to fix NOW. Aside from that, this bag is a copy of the 5L, not the 3L or 6L, I know, because I love peak design and have all the bags mentioned. This is clearly a V1 copy that is clearly a copy in many ways, however, I think it's different enough in many ways as well. Peak Design is NO LONGER SELLING the 5L, is it all that bad that amazon copied half the traits of an older bag? If people want a 5 liter bag from peak, they cant get it. If it were still in production, I think that would be a big problem, but it's not. On top of that, there are some major differences, and I'm making a video to point all this out.
Peter Dixon
Peter Dixon Month ago
Where is the evil goggle-eyed corporation selling stuff nowadays? I've searched and searched for cheap, knock-off, everyday slings but they've all disappeared. What have you guys done?!?
Caedis Nightingale
Caedis Nightingale Month ago
I hope amazon sells some aloe vera because they are gonna need it.
QuagmireMan6669 Month ago
I didn't realize Amazon was doing this shit. That's straight up theft.
SimonTheFlareon Month ago
I like this ad alot
kevykev555 Month ago
This video made me want to buy your products even more.
wnnalis cioov
wnnalis cioov Month ago
"let's basic this bad boy" I can't stop watching that over and over again :)
KingCanon Month ago
Gotta love ‘em! Support Support innovation, support Peak Design!
Tone Abet
Tone Abet Month ago
Lol damn
Cracking Breznuts
Cracking Breznuts Month ago
Is there a tech that you patented?
Young Illinoisan
Young Illinoisan Month ago
OK so I never would’ve even thought about buying one of these, but this ad is great, I think I’ll look into getting one.
wnnalis cioov
wnnalis cioov Month ago
Insanely amazing ad.
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